So, you’re thinking of starting a blog but you’re unsure whether to go the choose self-hosted blogging or blog for free.
Sure, there are many different free “hosted’ options like WordPress.com, Blogger, Wix, and Squarespace that allow you to create a blog on their platforms, however, hosted options come with many disadvantages.
This article will show you many reasons why you should go self-hosted blogging instead.
What is self-hosting?
In the context of blogging, self-hosting is when you choose your own web hosting servers and host your own blog on it. Because you’re hosting your own blog, you own your blog and all of its content. With a free blog, the blogging platform you’re using owns your content and can completely shut down your blog at any time.
Self-hosting your own blog sounds 100x more complex than it actually is but the truth is, it will only take you only 20 minutes to set up a self-hosted blog.
Here are 4 reasons why it’s more beneficial to go self-hosted instead of hosted:
1. Free hosted blogs cost you more down the road
The bottom line is, even if you decide to go with the free hosted option today, it will cost you a lot more when you decide one day (and you will) that you need more features for your blog. You’ll need to upgrade your free blog and pay a premium.
Let’s take WordPress.com for example, which allows you to create a blog for free:
As you can see, if you decide to one day upgrade to the Business plan to unlock all of WordPress’s features, it will cost you $24.92 USD per month. This is what you’ll be paying for most other “free” blogging options in the future as well.
If you host your own blog from the start, you’ll only be paying for the price of hosting which is between $2.75 – $3.95 per month.
2. Self-hosting allows you to choose your own domain name
With most hosted platforms, you don’t get to own your own domain name. This means your website will look something like:
Very unprofessional-looking indeed!
Not being able to own your own domain name makes your blog less credible. You want to be able to choose your own domain name to make your blog your own and going self-hosted gives you the option to do that.
3. Self-hosted gives you more freedom to monetize your blog
If you decide to go the free route, you’re going to be very frustrated with the limitations. Free blogs restrict you from many different ways you could monetize your blog. For example, you’re not allowed to place ads on a WordPress.com blog which is how many successful make bloggers make their blog income today.
On the other hand, self-hosted blogs give you all options and tools to add ads to your blog, create an online store, and build your online business without any restrictions.
4. All successful bloggers are self-hosting their blogs
All profitable bloggers out there today did not get to where they are today from creating a free hosted blog. Most successful bloggers actually invest money in web hosting, blogging tools, and marketing.
If you truly want to turn your blog into an online business, you need to treat it as an online business. When you become a blogger, you become an entrepreneur—and all entrepreneurs invest money at the beginning of their journeys so that they can make higher returns later on.
Many people don’t like the idea of putting money into something they won’t make money from right away. That might be your position now but it’s not the right attitude to have.
Wouldn’t it be great if you could earn back $5, $10, $20 or even $100 for every $1 you spend on your blog? That’s exactly what successful bloggers do today!
Need some more convincing? Read: