The Real Reason Why Your Facebook Post Reach Sucks

Have you ever wondered why your Facebook posts are only seen by a small percentage of your followers? It’s frustrating when you have 54,421 followers, but only 1,000 of them actually see it.

Having low Facebook post reach is upsetting, really.

I too have wondered the reason for many years, but I’ve never pinpointed it until now.

Social Media Platforms Are Like Search Engines

You see, social media platforms are starting to become more and more like search engines. Google, for example, is catered towards user experience by delivering the best and most relevant search results to its users. It does this by displaying content that is engaging and worth looking at. If the content isn’t engaging or relevant, it will rank much lower in search results.

That’s exactly how social media platforms are now too!

Here’s how Facebook works:

facebook post reach

When you make a post on Facebook, the post is only shared with a very small percentage of your followers, and for good reason.

If that small percentage of followers engage with your post, then there’s a very good chance that your other followers will too and so Facebook will share that with a bigger portion of your follower base—furthering your Facebook post reach.

However, if you make a post and the initial small percentage of your audience doesn’t engage with it, Facebook recognizes your post as something that your audience would not want to see and doesn’t bother to go any further.

Makes sense doesn’t it?

It’s not only the shares that helping your post receive more attention, but it’s also Facebook jumping in and saying “Oh! People are actually engaging with this post, let’s share it with a bigger audience.” This is a great way for Facebook to filter out any garbage posts.

So How Can You Get a Higher Facebook Post Reach?

Make sure your content is valuable and engaging!

Everyone probably told you that already, but now you know why. Here are some other things you can do:

  • Only share content that you would like to see yourself!
  • Share to the appropriate audiences
  • Make sure your post is visually appealing
    • Posts that have stunning graphics to supplement the text tend to do better
  • Don’t make your URLs too long. Long URLs look unappealing and will turn off your audience
  • Communicate with your audience. Try asking questions to boost engagement

By now, you should know that you only have one chance to impress a small portion of your followers and audience. If you can’t get them to engage with your post, then your post most likely won’t receive any more attention.

It’s probably for the best!

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