Want to promote your blog posts and reach a bigger audience than ever before?
The great thing about marketing for your blog is that there are endless opportunities when it comes to sharing your content. I’ve gathered some of my favorite promotional techniques together in this post and I guarantee if you put your time into it, each one will help you attract blog traffic. So, instead of sitting and waiting for traffic to come to you, try out some of these methods!
Even if you want to promote a new site you’ve just created, this post is the right place to get started.
These methods may not necessarily teach you how to get your blog famous (actually, it might be possible), but it will definitely help you score some extra traffic that you’ve been missing!
Remember to comment and share if you find this useful.
How to Promote Your Blog Posts
Before you go ahead and try any of the promotional tactics mentioned in this page, you HAVE to ensure your posts are prepped properly, because otherwise, you won’t get as much traffic as you potentially could.
Here’s how you should prep:
Write quality content
If I’m being realistic with you, the truth is you’re not going to get traffic if your content sucks, so don’t write sucky content.
A good thing to keep in mind is that people usually only do things that bring them value. People work because money has value. People go to concerts because entertainment has value. People go to your blog post because _____? Well, that’s for you to determine before you hit the publish button. As long your post can bring some sort of value to your audience, your post is okay.
Choose your titles wisely
Make sure you optimize your post titles for traffic so that people will actually click on your links when you promote. Bad titles don’t get clicks while well-crafted titles do because they stand out from the rest. It’s especially important to stand out this day in age because of how much spam we get.
Check for grammatical errors
Grammar mistakes are embarrassing. What if you wrote a sentence that doesn’t make sense? That could be the difference between a reader staying or leaving. It’s good to double or even triple check your writing before you start going around sharing it. You can use Grammarly to check your grammar.
Here are the 15 guaranteed traffic methods of promotion for your blog!
1. Start With Followers That Are Already Loyal
When we think of promotion, we usually jump right into marketing tactics and get so involved with social media or other things that we forget to promote our blogs using the followers that are already loyal to us—our family and friends.
They’re the ones who support you from the very beginning and I’m sure if you asked some of them to share your blog posts, they’d be more than happy to!
I know when I started blogging, my cousin shared every blog post I wrote and I never even asked him to.
This small amount of traffic should help you jump-start your blog traffic even a little bit and get people talking about your blog.
2. Enable Push Notifications
Push notifications are the hottest new thing when it comes to blog promotion. You’ve probably seen them on a lot of websites lately including this one.
What happens when you click “allow” on a website with push notifications enabled is you get a notification in your browser right away whenever they make a new post. The site can also send you custom messages whenever they feel like it.
You can also integrate push notifications on your blog to connect with your readers too!
All you need is the OneSignal – Free Web Push Notifications plugin to get started.
Simply create an account and follow the instructions they provide and they’ll get you all set up with push notifications in no time! It takes approximately 20 minutes.
Reach your readers instantly with this awesome promotional tactic.
3. Join Facebook Groups
Did you know Facebook has groups for practically every niche?
Whether you’re into health and fitness, cooking, travel, technology, or any other industry, there’s a group out there for you. You just have to find it.
Joining a group that allows you to post your blog links will give you access to the members of that specific group for promotion. Some groups have hundreds, thousands, or even tens of thousands of members that you can target with your blog posts.
I like to promote using Facebook groups whenever I write a new blog post!
The only catch is that most groups have rules that you need to follow. You might only be able to post links from your blog on certain days.
Based on a little bit of analytics research Marie from Girl Knows Tech conducted using UTM parameters, she found that the Boost Your Blog Facebook group brings her the most traffic out of all of the groups she’s involved in. See the image below.
Girl Knows Tech – Facebook Group UTM Parameters
You can check out her article on How to Analyze Facebook Groups Visitors with Google Analytics to learn how to track Facebook group traffic for your blog too.
One important thing to remember when you join Facebook groups is to be respectful to other members. That means you don’t want to overly promote your blog posts because it’s spammy and will drown out what other people are trying to share. You’ll probably get kicked out groups for that.
Try to comment and share other peoples posts too.
4. Treat Pinterest Like a Search Engine
Pinterest is an excellent way to spread your posts out like wildfire if you do use it properly.
One mind-blowing thing that I learned from Pinterest Superstar—Melyssa Griffin from one of her posts is that Pinterest is a search engine and not a social media platform.
It sounded crazy to me at first too, but she’s right!
When Melyssa was featured on Entrepreneur.com for Pinterest Strategies, she explained that social media sites are for people to interact with one another but Pinterest is for sharing information, just like how Google shares information. It makes perfect sense right?
That means when you pin things on Pinterest, you need to be aware of keywords people are searching for and then optimize your posts for Pinterest SEO.
Optimizing your Pinterest pins for SEO is almost the same as optimizing your website for SEO. It’ll eventually bring you lots of repins and traffic to your blog.
Check out some of Melyssa’s Pinterest Strategies.
5. Join Pinterest Group Boards and Tribes
After learning how to implement Pinterest SEO from #4, you can find Pinterest group boards to join by using PinGroupie.
PinGroupie is a database for finding popular Pinterest boards that accept collaborators. You can filter these boards by category to find boards in your niche. You might find out that many of these Pinterest group boards have an insane amount of followers!
If you get invited in as a collaborator, you’ll have access to all of those followers to share your pins with. To request an invitation, you have to send a request message to the board owners by directly messaging them through Pinterest or by sending them an email (which you can often find on their website).
Not all board owners will let you in though, so you’ll have to contact quite a few. Eventually, you’ll get accepted on a few boards.
Another thing you can do to promote your pins is joining Pinterest Tribes using a tool called Tailwind. Pinterest Tribes are essentially groups where you can share your pins with other people in the same tribe, and repin each other’s posts onto your own boards. It’s very similar to Pinterest groups so it’s easy to get confused.
Based on my experience, it’s much easier joining a Pinterest Tribe than it is to join a Pinterest group if you’re just starting out, so it’s a great way to promote your new account.
Take a look at my results for the last two weeks:
I’ve gained 525 repins by 409 pinners, and 2,803,474 potential impressions. This is possible because I’m a part of 12 different tribes in my niche and I post my pins on it every day.
Pinterest is one of my top sources of traffic so it really is a powerful platform for bloggers.
6. Kill Two Birds With One Stone On Twitter
Twitter is a platform that lets you easily engage with others and join conversations by tagging people and using hashtags.
A great way to promote yourself and get others to promote you at the same time is by tweeting a link to one of your posts and then tagging everyone that’s involved in that blog post. So, if you linked to 3 other websites in your post, you should tag all three of them in your tweet.
In return, the people you tagged might retweet your tweet or share your blog posts. In that case, not only will you reach your own audience, but theirs as well! Even if they don’t retweet or share your post, you’ll still get recognized and possibly form a relationship or two down the road.
Twitter Tip #2:
You can also participate in Twitter Chats to get to know other bloggers in your industry! Every day, there are designated chats that you can participate in by using the chat’s hashtag. Gabriela Cardoza has a huge list of Twitter Chats and explains a little more about them in her post!
Be sure to participate in a few chats to get your name out there and make some new connections.
7. Answer Questions and Build a Reputation On Quora
Quora is a question-and-answer site that many people use to gain and share knowledge. It’s a great place to build your reputation and promote your content!
As you can see from the image above, I’m pretty active on Quora having provided answers to 81 different questions. You can also see that my answers have a total of 56,600 answer views so far! 5,800 from this month alone.
If you know a lot about your niche, you can provide in-depth answers to other people’s questions and include links to your blog posts to receive traffic.
The cool thing about Quora is that your answers stay on Quora forever after you answer one person’s question, someone else might look for the same question in the future and find your answer.
Neil Patel talks about how he attracts 9872 visitors in one month from Quora. So be sure to check out his strategy in his post.
Answer enough questions with detail on Quora and you too will build a really good reputation for yourself and establish the credibility of your blog.
8. Utilize Instagram Hashtags and Your Bio Link
Instagram is a social media platform that has a high reach potential. If you create a good presence on Instagram, it can become a great way to promote your blog posts.
Instagram allows you to use up to 30 hashtags in your post description and you can use them to directly target your audience. A good way to find strong hashtags to use is by checking to see what hashtags are being used by the top influencers in your niche. Then steal those and create a list of hashtags for your own posts. You’ll notice an increase in engagement in our posts.
To further Instagram engagement, you can turn your Instagram profile link into a landing page that includes your most popular posts. Like this:
That way you can advertise the posts you think your followers will love and increase the chances of them signing up for your newsletter or sharing your article.
To create a landing page for your Instagram profile, check out my post on How to Add Multiple Links to Your Instagram Profile.
Also, check out Marie’s story on how she got 15k followers on Instagram! She offers excellent tips to help you engage with your audience. Since writing that post in October 2017, she now has 25k followers.
9. Add Social Sharing Buttons to Your Posts
Adding social sharing buttons to your website will give your audience an easy way to share your content with their group of friends or followers.
If you followed the pre-promotion step of writing great content, the likelihood of readers sharing your content should be high.
Let your readers promote your blog posts for you!
A social sharing button plugin I like to use is Social Warfare. It adds hovering social media sharing icons to all of your blog posts and lets your audience share your posts via Pinterest, Facebook, Twitter, Google Plus, StumbleUpon, and LinkedIn. These are some of the most common sharing platforms.
Another great tool for getting more repins on Pinterest is the Pinterest “Pin It” Button plugin. When it’s enabled, your readers will have the option to pin your photos when they hover over them. Like this:
10. Schedule Automatic Posts on Social Media
Scheduling your posts for your various social media accounts will help you save a ton of time, which can then be used for other important things like writing more content and promoting your blog posts.
Both of the above are amazing, free tools you can use to help you automate your social media accounts. They also offer premium services, so be sure to check them out to see if they can offer you any value.
To make auto scheduling even easier, you can also download their official Google Chrome extensions so you can schedule posts from any page with the click of a button.
11. Internal Link to Your Other Posts
Internal linking is a super effective way of promoting your other blog posts when people are already reading one of your posts. It’s a common technique used among bloggers and is used to increase the number of page views per visit.
Ideally, you want your readers to stay on your blog longer right?
Adding internal links is simple. Sometimes your posts will relate to one another, so all you have to do is reference your other content by linking to them.
Do this enough on your blog and your posts will end up promoting one another and it will grow your traffic.
12. Use Flipboard to Curate Your Posts
Flipboard is a content curation app that collects popular content from social media, news feeds, and other websites and displays them in a magazine-style format.
The app allows readers to follow their favorite topics of interest and then flip through articles in those categories.
If you create an account, you have the power to create your own magazines and publish your own content on them to start collecting readers.
Harsh from ShoutMeLoud shows how he was able to get 3,000+ visitors in one day just by using Flipboard to drive traffic. Be sure to check it out.
13. Network with Bloggers in Your Niche
Networking and becoming friends with bloggers in your niche can help you promote your blog posts in a couple of different ways.
The first way is providing each other with marketing strategies. Since you’re in the same niche, it makes sense that the successful promotional tactics used by one person will work for the other as well. Sharing ideas gives you the opportunity to help each other grow.
The second way is providing links to each other’s blog posts. You’ll find many bloggers out there that do that today. These are called “backlinks.” Exchanging links with someone will give you both the opportunity to earn each other’s audiences and obtain a higher post reach than before.
Also, from an SEO perspective, the more backlinks you have, the better the chances of your blog posts being found on search engines.
To find out more about backlinks, check out Brian’s Definitive Guide to Link Building. He has an entire website dedicated to helping you get more backlinks on your blog!
14. Collect Subscribers and Push Out Newsletters
Collecting newsletter subscribers is one of the best ways to promote your blog traffic. Having a list means you can send your subscribers emails to let them know when you publish new posts. I’d appreciate you if you subscribe to my newsletter above 🙂
To start collecting subscribers, you want to have a visible subscriber form on each page so that people can sign up and receive your updates. MailChimp is an excellent email marketing tool you can use to manage different email lists. To integrate mailchimp into your blog, try using the free version of the MailChimp Forms by Optin Cat plugin.
It lets you create beautiful subscription forms that you can add to your posts, widget bar, or even have as a pop-up.
To learn more about driving growth from newsletters, read Neil Patel’s 7 Proven Strategies to Increase Your Blog’s Traffic by 206%. In his post, he talks about how he uses email marketing as one of the ways he significantly increased blog traffic and income.
Keep collecting subscribers because one day, your newsletters are going to be one of the best ways to grow your web traffic too.
That’s for this post!
If there’s one thing I want you to take away from this blog, it’s that there are is no one blog promotion strategy that works super effectively for all blogs. Since every blog is different, some promotion techniques may work better than others.
It’s your job to find out how to best promote your blog posts and I hope this post inspired you to go out and find promotional tactics on your own!
Let me know what you think of this list in the comments and repin the image at the top of this post to help me promote these promotional tips!