Now that you’ve started a blog, your next focus is probably to learn how to make money blogging.
I remember wanting to work online so that I could gain the freedom to choose my own work hours and work location. I also wanted to have more time to spend with my friends and family. These were both really important goals for me.
If you’re anything like how I was, you’re probably trying to break free from working the 9 – 5 life too.
With that being said, a question you might be dying to find out is “how do bloggers make money?” There’s no doubt that successful bloggers are earning part-time to full-time incomes from their blogs. What’s more is that the blog income they earn allows them to work anywhere they want, choose their own work hours, and do what they love — Every. Single. Day.
Sounds awesome, doesn’t it?
You also have the opportunity to create a blog that’s just as successful! Before we get into how you can make money blogging, let’s quickly cover a question you may also want the answer to.
How much do bloggers make?
This is a tricky question, but the honest answer is it depends on the blogger.
We have popular bloggers earning 5, 6, and even 7-figure incomes from running their blogs. Meanwhile, some people are making nothing at all.
There are several factors that affect how much you can earn:
- What your blog niche is
- Who your audience is
- The amount of traffic your blog gets
- How good your reputation and branding is
- The methods you’re using to monetizing your blog
and obviously the amount of time, commitment, and dedication you put towards your blog.
One really great way of seeing what others make on their blogs is by doing a quick Google search for the keyword, “blog income reports.” You’ll find all sorts of bloggers posting their monthly earnings.
You might see some big numbers and get really excited, but just remember, when you first start out, you might only make enough just to cover your blogging expenses. But, as you continue to blog, you’ll notice your blog income growing higher and higher. It’ll definitely take time. The harder you work and the more income streams you have, the higher your blog earnings will be. The dream of blogging full-time doesn’t have to be as far of a reach as you think!
But let’s cut to the chase…
How do bloggers make money?
There is an infinite number of different ways you can make money from your blog but the most common ways professional bloggers make money blogging are from:
- Affiliate Marketing
- Physical Product Sales
- Digital Product Sales
- Online Consulting
- Online Coaching
- Ad Networks
- Membership Programs
- Brand Sponsorships
- Sponsored Advertising
How much you earn using the methods above really depends on your blog niche and your approach. Let’s dive into each of these methods!
1. Affiliate Marketing
How to make money blogging with affiliate marketing?
Affiliate marketing is the process of promoting another brand’s products through affiliate links — links provided by the brand that gives you a commission when you help make a sale. There are tens of thousands of products you can become an affiliate for! You can check out shareasale.com to create an account and start becoming an affiliate.
After you get some affiliate links, you can promote your links anywhere on your blog! Try implementing them inside your blog posts, on your sidebar, in your footer, or even as a link in your menu bar.
2. Physical Product Sales
How to make money blogging selling products?
Physical products are products that you keep in inventory and ship out to your customers. It can be your own product or a product you buy from another company. For the latter, you’ll make money flipping the products for a higher price.
An example of a physical product: Hair extensions by Amber Fillerup from barefootblonde.com
If you have an amazing product that you want to sell to your readers, I say GO FOR IT! You never know if it’ll work until you try selling it.
But before you can sell products on your blog, you’ll need to learn how to create an eCommerce store. I would recommend you to start with WooCommerce. WooCommerce is a plugin that allows you to manage a store within WordPress itself. You can add inventory, manage orders, and manage payments all through the WordPress dashboard. Here’s how to start using WooCommerce on your blog:
3. Digital Product Sales
How to make money blogging selling digital products?
Digital products are products your customers can download after they pay. This includes things like eBooks, printables, design templates, stock photography, and online courses.
An example of a digital product: Pinterest Strategies by Carly from mommyonpurpose.com where she shows you the strategy she uses to generate over 200,000 page views per month on her blog!
You can also use WooCommerce to sell digital products as well.
4. Online Consulting
How to make money blogging with online consulting?
Consulting is among one of the many online services you can offer your readers and there’s usually something you can coach for every blog niche! If you know a lot about a particular topic, you can use your reputation to earn business.
An example of an online consulting service is marketing consulting, where you help clients figure out what their problems are, and giving them the answers they need to fix the problems — making your clients more successful at promoting.
You can choose to charge your clients whatever you feel your time is worth, giving you complete control over your earnings. I recommend starting with lower prices when you begin and then gradually increase your prices as your reputation and number of clients increase. This will help you maximize the revenue you receive from consulting services.
Use the WooCommerce tutorial above to sell services on your blog the same way you would sell products.
5. Online Coaching
How to make money blogging doing online coaching?
Online coaches are very similar to online consultants except you’re not the one finding the problem and providing the answer. Instead, you’re helping your clients build on their strengths to a point where they can learn to come up with solutions themselves.
An example of online coaching is a fitness coaching, where you help your clients develop the capability to manage their own fitness and become fit themselves.
How much you earn from online coaching will depend on how much you charge + how much you readers are willing to pay. You’ll need to find the right balance.
6. Ad Networks
How to make money blogging promoting ads?
You’ve probably come across blogs that show ads for various businesses. These blogs are partnered with “Ad Programs” and the blog owner generates income every time one of those ads are clicked.
Essentially, if you’re partnered with an ad program, you’ll be paid to help other businesses advertise. The more clicks you get, the higher your ad income will be. The type of ad that’s clicked will also determine how much you earn because some industries are more competitive and companies will have to pay more to advertise on ad networks.
High traffic blogs can make a lot of money through ad revenue. If your blog has low traffic, it’s probably not worth it as ads don’t provide the most user-friendly experience.
Here are a few ad networks you can join:
- Google Adsense (no traffic minimum)
- Mediavine (minimum of 25,000 site sessions in the past 30 days required)
- Adthrive (minimum of 100,000 page views in the past 30 days required)
7. Membership Programs
How to make money blogging offering membership programs?
As a membership collector, you’ll be responsible for running a site that offers membership services! A Membership program will allow you to charge your subscribers a monthly or annual fee. You could implement a membership program on your blog if you offer super-valuable information that is unique and that people don’t usually have access to for free.
You might’ve noticed that recently news websites like thewashingpost.com have been charging people $1 per month for access to their news articles.
Another example is PHLEARN.com where people can subscribe for $8.25 and have access to their database of Photoshop tutorials.
You too can create a membership blog and start charging membership fees. Learn how using this tutorial:
When you get to a point where your blog is super popular (high blog traffic, high social media follower count, lots of email subscribers), you can then earn even more blog income with these online jobs:
8. Brand Sponsorships
How to make money blogging through brand sponsorships?
When you get to the point where you become a successful blogger (lots of web traffic, social media followers, and email subscribers), you can become an influencer in your niche.
Influencers are really good at influencing people to make decisions which include buying products from various brands. If you get noticed by a relevant brand, they’ll reach out to you and pay you to help promote their products! Alternatively, you could create a media kit and reach out to the brands of your choice.
The amount of money you make will depend on the brand partnerships you’re involved in and your popularity. Some pay extremely well!
9. Sponsored Advertising
How to make money blogging by promoting sponsored ads?
Much like an ads promoter, you’re also promoting ads as a direct ads promoter, except you’re partnering directly with businesses and renting out space on your blog specifically for their ads instead of going through ads networks (like Google Adsense) where ads are random.
The cool thing about this kind of ad promotion is that you get to choose what ads you display on your site! You can work with companies you choose.
To be able to do this, your blog must have BIG numbers when it comes to site traffic. If you don’t have high numbers, businesses won’t partner with you because it won’t be a good return on investment for them.
As a direct ads promoter, you can charge a flat monthly fee for as long as the business chooses to partner with you. The higher your traffic, the higher the fee you can charge for renting out ad space.
Before you can make money blogging
I like to think that all the good things in life are earned. Some people will trick you and tell you that it’s easy to make money blogging but in reality, it’s not. I won’t tell you that it is.
To get paid to blog part-time or even full-time, it’ll require a lot of hard work, research, and patience. You need to treat your blog like an online business because it is one!
Some people will never reach their blog income goals and it’s really because they give up too easily. They don’t correct their mistakes and they stop when they run into obstacles.
If you stay focused and overcome challenges, you’ll eventually get paid to blog.
That being said, here are 3 important prerequisites:
- An awesome reputation
- Blog traffic
- Excellent products
If you have these three prerequisites, you’ll maximize the earnings on your blog! Trust me. Most successful blogs have these three things.
1. An awesome reputation
From a marketing perspective, a great reputation usually sells itself. This is where we get into a little more about branding.
People love buying products from brands they trust and can rely on. Your blog is essentially your own personal brand. It takes time to build trust and you can do it by writing high-quality blog articles that solve problems for your readers and by interacting with your audience.
A stronger reputation means people will be more likely to buy your products, services, and even purchase the products you recommend.
2. Blog traffic
Many people seem to think that high traffic blogs generate more money but that isn’t always the case. You can make money blogging with low traffic or high traffic on your blog.
The type of traffic you get is what determines how much income you make on your blog. What matters the most is if your readers are ready to buy.
What do I mean by that?
Just imagine yourself trying to make the decision to buy something. It’s usually a long mental process of “What are the benefits of this product? Do I really need it? Is it too expensive? Can I afford it? Should I sleep on the decision?”
When you feature products on your site, your customers will also go through this mental process.
100 visitors who are ready to buy will make you more blog income than 10,000 visitors who just came to your blog to find information.
Make sure you target the right audiences with your articles. It will surely get you traffic that actually contributes to an increase in your blog income.
3. Excellent products
Every amazing blog needs to be paired with amazing products. If your products don’t serve your audience, it’s very likely that they won’t purchase and you won’t make any money from blogging. You should always offer high-quality products that are valuable to your audience.
Learn more about how to build a good reputation, get blog traffic, and find great products here.
Now that you know all the prerequisites of a money-making blog, let’s move on to how to actually make money blogging.
Want to learn more about these 3 prerequisites? Learn more here: How to Earn More Blog Income Using a 3-Step Formula
Now that you have a complete understanding of how to monetize your blog, it’s time to implement these strategies!