Updated July 2020
Back in January 2018, I decided to give Pinterest a shot because it was a platform that many bloggers were raving about. I realized that it must be a great source of traffic because some people were getting thousands of shares on their posts just through Pinterest.
But before beginning my Pinterest journey, I told myself that I would dedicate one month to learning the platform inside-out so that I could utilize it properly right from the beginning and that’s exactly what I did.
I dedicated most of my spare time to learning bits and pieces from different Pinterest influencers and was able to take in a lot of valuable information. I’m glad I did the research because it paid off!
Here are my results from February 2018 – March 2018 (30-day period):
You’ll notice from the chart that I only started using Pinterest on February 15th, 2018, and received over 938 repins from over 689 different Pinterest users.
And if you look at the chart below, it shows that from February 26th – March 12th (which is only 9 days after I started using Pinterest), I received 728 over from 545 different pinners on Pinterest. That’s a daily average of 52 repins per day. It also shows that I’ve received 2,378,179 potential impressions, which is amazing.
I was able to achieve these results using Tailwind. Although you can still receive great results without Tailwind, I recommend it because it’ll save you a lot of time and it will help you grow your Pinterest account + get shares faster.
The above chart shows personal results for the 30 day period but Tailwind publishes the Typical Results of Tailwind for Pinterest Users every year so that you can get an idea of what the average growth rate looks like for Tailwind members.
As promised, for the rest of this post, I’m going to show you exactly how I obtained these results so try not to miss any details and follow the steps I took as best as you can because if I did it, there’s a chance you can do it too.
Step 1: I created a custom graphic for all of my posts
The first thing I learned from my Pinterest research is to create custom graphics for all of my posts to make my blog Pinterest-friendly (examples above). A non-Pinterest-friendly blog would be one with no decent graphics for others to pin and that’s a no-no.
So, I spent the time to create custom graphics for all of my older posts and will continue to do so for my new posts.
If you browse around on this blog, you’ll notice there’s a pinnable Pinterest image at the top or bottom of each and every post. Anyone that wants to repin my post can easily do so now (that includes you *wink wink*).
I also made sure all of my pins look visually appealing. Honestly, if my graphics are poorly designed and don’t appeal to my audience, then nobody will want to repin them. I mean I definitely wouldn’t pin an ugly pin to one of my boards so why would I expect anyone to repin ugly pins from my blog?If your Pinterest graphics are poorly designed and don't appeal to your audience, then nobody will want to repin themClick To Tweet
Here are some samples of pins I created:
I used Photoshop to design my pins and if you’re interested in downloading my Pinterest Graphic Templates, you can purchase them at the link below for just $5!
Aspiring Bloggers | Pinterest Graphic Templates – $5
Otherwise, if you don’t have Photoshop, I noticed that Canva is a great tool that works too. A lot of people use Canva because it’s free, easy to use, and you can create beautiful designs in a short amount of time.
Here are some tips I kept in mind while designing my graphics and you should too:
- Keep them consistent because if people like the way your pins look and notice a pattern in your designs, they’ll be able to identify that they are your pins as they’re scrolling through their Pinterest feeds. This will help you get consistent repins from the same people. Also, consistent pins will let you use the same template for all of your pins which makes it easier for you.
- Make sure they’re tall images because tall Pinterest graphics get shared the most. A size ratio of 2:3 is preferred. I use 736 x 1104 and it seems to work really well.
- Create lighter-colored designs. From my experience, people prefer repinning pins with lighter colors as opposed to darker ones.
Once I had my graphics created and uploaded to my site, I gave each image an alt tag. Usually, I use the post title for the alt tag for the Pinterest image and then add some relevant hashtags afterward.
For example, for this post I used this alt tag for the image at the top:
How to Get 728 Repins On Pinterest In Just 2 Weeks #Pinterest #Blogging #Bloggingtips
Alt tags turn into a pin’s description when people repin your images so it’s best to make sure you include alt tags in all of your Pinterest graphics.
As a result, the keywords in the pin descriptions will help people find your pins when they’re searching on Pinterest.
Step 2: I created custom board covers for all of my boards
I created custom covers for each of my boards so that my profile would be more organized and user-friendly.
It honestly makes such a difference because now it’s so easy to identify all of my boards and it’s much cleaner to look at.
Another reason I created these custom covers is for when I get invited into group boards, people that visit my profile will easily be able to distinguish my boards from the group boards I’m a part of.
Step 3: I created a Tailwind account and invested in it
This step took an extremely crucial part of my Pinterest success. It’s one thing having a Pinterest-friendly blog, but making pins viral required a small investment on my part.
After looking into a few different tools, I decided to go with Tailwind and I must say that my opinion of it now is that it’s a must-use tool for all Pinterest users.
It doesn’t just provide scheduling tools for your pins, but it also allows you to join something called “Tribes,” which is essential if you want to succeed in Pinterest.
A Tailwind Tribe is very similar to a Pinterest group board except they’re easier to join (as some are open access) and it’s mandatory to repin each other’s pins, whereas you don’t have to pin someone else’s pin in a group board. It’s typically a 1:1 ratio in tribes where if you share one pin, you have to repin one of someone else’s and this influences everyone in a tribe to share.
If you go directly to Tailwind’s website, they do offer you a free, 14-day trial but with that, you’re only able to join up to 5 tribes and pin 30 pins into them.
Use my affiliate link below and get a free 30-day trial of Tailwind.
I joined all 5 different tribes related to my niche and pinned on them every day. I also repin other pins from those tribes using Tailwind’s scheduling tool. This is when I started seeing results right away.
You can find tribes by clicking tribes on the left and typing in some keywords in the search box:
Some tips for using Tailwind Tribes:
- Find tribes that are specific and relevant to your niche, otherwise, your pins will have little impact on the tribe and people won’t repin your pins
- Pay attention to the activity bar. The more blue bars there are, the more often tribe members pin each other’s posts on that board
- Join tribes with more people as it will give more exposure to your pins
- Don’t forget to read the tribe rules! If you don’t obey them, you could get kicked out
Taking a month to learn about Pinterest has been a super fun experience for me and it was worth it because now I’m able to show you guys what I’ve learned and also be able to benefit from the results myself.
It’s been less than a month since I started using Pinterest and now I get almost a hundred page views a day through the platform alone.
Honestly, if you want to implement this strategy, it’s a lot of work but whoever said that earning traffic to your blog is easy? Only bloggers that commit, are the ones who become successful bloggers.
I’m expecting even better things to come from Pinterest down the road so I will definitely keep you guys updated.
Thanks for reading and don’t forget to follow me on Pinterest and repin the image at the top. It’ll help others kick-start their Pinterest accounts too 🙂
Proceed to Chapter 2: How to Get Invited Into 15 Group Boards in 2 Weeks