When I first started blogging, I was totally into the whole “follow for follow” train on social media platforms such as Facebook, Twitter, and Instagram. I mean why not? It seemed like a good idea to me seeing that all I had to do was follow someone and they’d follow me back. I gained a lot of followers very quickly and the numbers got very addicting.
I didn’t know how bad of an idea it actually was.
1. You Build Unauthentic Followers
When you do follow for follow, what you’re actually doing is building unauthentic followers — followers that could care less about your posts.
These followers are just like you. They follow accounts solely for the purpose of getting follows back. That means they don’t care about your content just like how you don’t care about theirs.
So who wins here?
Leading into my next point:
2. Your Content Engagement Suffers
I noticed that after using follow for follow tactics, every time I made a new post on Instagram, Twitter or Facebook, none of my followers would engage with them. I knew it was because they treated my posts like they were spam.
Engagement is what makes gets you a lot of shares and link clicks.
Referring back to my post about how Facebook’s algorithm works, you’ll know that Facebook initially only shares your posts with a small percentage of your followers and if those followers engage with your posts, your posts get shared them with an increasingly bigger portion of your followers.
If a majority of your followers don’t care about your content, you’re never going to get high engagement with your posts even if you have 100,000 followers.
This algorithm is similar in many different social media platforms out there now. Engagement is key.
3. You’ll Receive Spam Content Yourself
If you follow a bunch of accounts to get follows back, you’re going to see a heck of a lot of spam posts on your own feeds. You’re going to hate scrolling through your social media accounts and you’re going to wish you hadn’t followed so many useless pages.
What You Should Do instead
Instead of going the follow for follow route, instead, ask yourself what your blogging goals are.
- Are you a business who’s trying to get more customers?
- Do you want to sell more online courses or products?
- Do you want to educate others?
All of the above require authentic followers. Wouldn’t you rather have 1000 authentic and returning followers that actually enjoy your content and will possibly convert into customers rather than 10,000 unauthentic followers that could care less about your blog?
There are countless ways you can grow your blog authentically without having to resort to follow for follow. You just need to figure out the promotional methods that work for you. Follow for follow tactics will only hurt your blog in the end and it’s best to stay away from them.
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