20 Best Free SEO Tools For 2023

If you’re looking to grow your website traffic, you can’t do it on your own. You’ll need to rely on some SEO tools to help you monitor your traffic, the keywords you rank for, and how to improve your SEO posture throughout your website.

Fortunately, we have a lot of experience in SEO, so here’s a list of some of the best free SEO tools we know! They’ll help you with search engine optimization marketing which will result in an increase in organic traffic for your website.

While all of these tools offer free services, most of them also offer premium services which will provide even greater details regarding SEO for your website. We hope you’ll find these free SEO tools and tips useful and if you do, remember to comment and share this post.

Free Essential SEO Tools

1. Google Analytics

No doubt, the best tracking tool you can find and the most used analytics tool chosen by bloggers. Google Analytics tells you how much traffic your getting, what your target audience is, how much time they spend on your site, and other super important information. By understanding the metrics, you can utilize it to grow your blog.

2. Google Webmaster Tools

This is a great SEO monitoring tool that lets you track the status of your website. It tells you your current Google index status, what links are going to your blog, and whether or not there are any security or crawl problems. You can use this data to optimize your site for Google.

3. Google Keyword Planner

This tool requires an account on Google Adwords before you can use it. It’s a keyword research tool used to identify the volume, competition, and other data of various keywords. An excellent tool for helping you get more organic traffic on your blog.

Read my tutorial on how to use Google Keyword Planner to conduct Keyword Research for SEO.

Free Site Analysis and Report Tools

4. Nibbler

This SEO tool provides a report of your site based on how accessible, user-friendly, advertised, and well-designed your website is and give you a score out of 100.

Nibbler also provides an in-depth SEO review based on many on-page and off-page SEO factors. It’ll include recommendations on how you can fix any SEO-related problems it finds.

5. SEO Analyzer

Another SEO report tool that gives you feedback for your site and how you can optimize it better for SEO. This tool was created by Neil Patel—one of the greatest online marketers.

Free Competitor Research Tools

6. SEMrush

One of my personal favorite tools to use. It gives you information about keywords and backlinks for any site you enter in so you can potentially steal keywords from your competitors and use them for yourself. You’re only limited to a few searches a day though. Still an excellent tool!

7. Similar Web

Type in any website and it’ll show you an overview of the site as well as websites that are similar to it. It’ll also provide you with information that includes site traffic, demographics, and website rank. A neat tool for comparing your own site to your competitors!

Free Search Engine Ranking Position (SERP) Tools

8. SerpLab

This tool lets you type in your domain and up to 5 keywords at a time and it will provide you with the ranking position of each of those keywords on Google. Very useful for seeing where you stand for specific keywords/search phrases.’

Free Keyword Research Tools

9. Keyword.io

Type in a seed aka focus keyword and then run the tool to obtain a list of relevant keywords you can possibly use for your posts. You can export the results and import them into Google Keyword Planner for more information for each keyword phrase.

10. WordStream

Another great keyword research tool. It lets you search for popular search phrases by category (optional) and also provides you with the search volume for the keywords. However, the free version only gives you 10 keyword suggestions.

Free Page Speed Tools

Speed is super important for SEO because if your site is too slow, it provides a negative experience for readers. Search engines don’t like that. Here are a few free SEO tools to help you fix your speed issues:

11. Google Pagespeed

This tool gives you a breakdown of your site’s speed using many Google factors. It’ll give you a score out of 100 and let you know what you can fix on your website to decrease page load times. It like this tool because it also gives you a mobile page speed analysis so you can increase your mobile SEO.

12. GTMetrix

This is one of the most popular tools that gives you your page speed insights. It’ll provide you with a grade and percentage to let you know how your website is doing and then tell you what you can do to fix any optimization issues. GTMetrix also gives you a breakdown of the requests your site makes when it loads.

13. Pingdom

Gives you a very detailed performance report of your site and similar to Pingdom, it also provides you with a grade and percentage. This is also a popular tool for measuring speed on your site.

To hit super high scores on all of these page speed sites, I would recommend switching to Siteground Web Hosting.

Free Site Speed Optimization Plugins for WordPress

As mentioned before, speed is a big part of SEO, so here are some plugins you can install on WordPress to speed up your website.

14. W3 Total Cache

Increases website performance and reduces download time for your web pages by storing your files in your site’s cache. This plugin is one of the more advanced caching plugins and is my favorite.

15. WP Optimize

Cleans up your WordPress database files and helps your website run at maximum efficiency. Over time, junk files such as spam comments, revisions, and trashed data accumulate on your blog and take up unnecessary space. This plugin will remove those with the click of a button.

16. WP Smush Image Compressor

This tool compresses the images on your site which reduces the size and ultimately reduces the loading time of pages on your website. The most popular WordPress image compressor plugin available.

Free Backlink Tools

17. Monitor Backlinks

It gives you a quick and easy overview of the backlinks you’re getting from other websites. Only checks the first 300 backlinks for free but they offer premium services if you want to check for more.

18. Moz Open Site Explorer

Tells you your domain authority, PageRank, and your inbound links going to any site you enter. The only drawback is the daily limit of 3 searches and the limited backlink data. However, you get to see the sources of backlinks on competitor websites.

19. Backlink Checker

Checks for up to 100 backlinks on your website and provides you with the sources. Great tool for a quick backlink analysis of your website.

Other Free SEO Tools

20. Broken Link Check

Checks your domain for broken links and tells you where to find them so you can remove any pages that are missing or giving 404 errors. Reducing the number of broken links will have a positive impact on your SEO.


If you’re serious about growing your website traffic, be sure to adopt some of these best free SEO tools. When used properly, they’ll help you discover new keywords you can rank for and track your progress as well.

Want to learn more about SEO? Check out our SEO for Bloggers guide.

20 Best Free SEO Tools for 2023

20 Best Free SEO Tools For 2023

6 thoughts on “20 Best Free SEO Tools For 2023”

  1. Fantastic blog! Do you have any helpful hints
    for aspiring writers? I’m planning to start my own website soon but I’m a little lost on everything.
    Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely confused ..
    Any recommendations? Thanks!

    1. Hey Audra! I would totally recommend going with the paid option from the very start if you plan to earn money from blogging. The free version of WordPress restricts you from doing a lot of things and prevents you from growing your blog quickly. Going self-hosted with WordPress is the best option as you’ll get all the benefits of WordPress without any restrictions. It’s cheap for hosting too! You can follow the step-by-step guide to creating your own blog at this link here: https://www.aspiringbloggers.com/how-to-start-a-profitable-blog/

  2. Very informative and excellent post, I regularly use the Similar Web and SEMrush for my affiliate marketing for identifying the traffic source and keywords. Both are excellent for tracking the competitor’s traffic source. Anyway thanks for sharing this much info

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