Are you struggling to get consistent, high blog traffic even after trying a whole bunch of blog marketing strategies?
Instead of spending a ridiculous amount of time marketing every day, you should be identifying the real problem why your blog isn’t generating your ideal amount of traffic because you just might be doing something wrong.
It’s not enough to just write great content. You need to also be proactive in a lot of other things to bring traffic to your blog.
Here’s a list of 7+ common reasons why you’re not getting high traffic on your blog:
1. Your Headlines Don’t Attract Clicks
Great headlines increase the chances of your links getting clicked when you promote your blogs on social media and other places. Be sure to create headlines that you would want to click yourself if you were in your target audience’s shoes.
A great way to get more clicks is to create headlines that:
- Spark curiosity
- Have value to your audience
- Use lists
For more useful tips for creating the best headlines for all of your articles, check out this post:
2. Your Blog Isn’t SEO-Friendly
Traffic from search engines (organic traffic) is the number 1 source of traffic for a majority of successful bloggers out there. They receive high blog traffic from search engines because their sites are SEO-friendly.
SEO is something you have to consider when you’re writing each and every one of your posts. You have to find out what keywords your audience is searching for before you write your article so that you’re not writing an article nobody is even going to find.
Properly ranked posts rank higher in Google. To learn more about SEO, check out some of my articles below:
- Article | The Complete Guide to On-page and Off-page SEO
- Article | Keyword Research for SEO: How to Rank Higher in Google
3. Your Site is Too Slow
An unbearably slow website can be a big reason why you’re not getting high blog traffic on your site. If it takes too long to load your site, your potential audience might just hit the back button and visit a different site instead.
I’m sure you would too.
To make your site faster, you can:
- Choose a good web host (I use Siteground and I love them!)
- Use PHP 7.0
- Use Cloudflare
- Install a caching plugin
- Compress your images
- Use fewer plugins (if you’re using WordPress)
- Keep your blogging platform updated
Check out my post containing 8 Reasons Why Your Site is Unbearably Slow to find out more about the list above.
4. You’re Promoting On The Wrong Channels
No two blogs are treated the same. That means that if you’re following someone’s guide to getting more traffic using their methods, it doesn’t mean you’re going to get the exact same results.
Some blogs might do really well on Facebook. Yours might not.
The only thing you can do is conduct trial and error to see which channels work best for sending traffic to your blog by constantly finding new promotional strategies and platforms to try. Some platforms will give you high blog traffic while others will not.
Based on my own experiences with this blog, Facebook and Pinterest work the best for me. Ever since I started using Pinterest in January, my traffic has skyrocket and some of the posts on this blog have received thousands of shares. The significant increase in traffic resulted in my monthly blog income increasing by a a few hundred as well.
You can also learn how to use Pinterest to take your blog to the next level by purchasing the Pinteresting Strategies eBook at an affordable price. One of the best investments I’ve ever made!
For more promotional tactics that can bring you your blog more traffic, check out my post on How to Promote Your Blog Posts: 14 Methods That Guarantee Traffic.
5. You’re Sharing Your Posts At The Wrong Times
When you promote your posts, you have to do it strategically at proper times. Depending on your target audience, you need to find out what those times are.
If you’re targeting middle-aged audience then you probably don’t want to share your posts at 2pm because they will most likely be at work until 5pm.
Take a look at SproutSocial’s article on the Best Times to Post On Social Media: 2018 Industry Research to find out what the best times are based on their studies. Posting at the right time will definitely get you higher blog traffic.
6. You Don’t Have Social Sharing Buttons
You can’t do all the work promoting your blog; you have to allow your readers to do some of the promotion for you and a good way to do that is by having easily accessible share buttons on all of your posts. This increases the likelihood of people sharing your posts on their social media channels.
I like to use the Social Warfare plugin because the share buttons look great and display a share counter to show readers how many times your posts have been shared. If the share number is high, then it makes your blog look more credible. You can find it by searching for it in Plugins > Add New.
You can also get the pro version of Social Warfare which allows you to integrate even more social media platforms and gives you cool features like turning text into tweets and adding Pinterest “pin” buttons in your posts.
7. Your Niche Is Too Small
If you’re writing about a topic that doesn’t have a big audience to begin with, then it’s unlikely that you’re going to get high blog traffic even if you promote your blog a lot.
Even though it’s good to write about a topic that interests you, you have to remember that the reason you’re blogging in the first place is to reach out to an audience.
You can always expand your niche and start writing about other topics/categories on your blog. Be sure to do your research to find out what niches are popular and within your interests and then take it from there.
8. Your Content Isn’t Good Enough
Sorry to be blunt but if all else fails, your content probably just isn’t good enough.
If your content isn’t good then no matter what, you’re going to have a hard time getting traffic because as you’ve probably heard everywhere: “Content is King.” People will most likely visit blogs that are better than yours.
Blogging is all about creating content for your readers that provide them with solutions to their problems or help them reach their goals. Some good tips are:
- Don’t mislead people with link baits but instead, offer the information you said you were going to
- Create irresistible value in all of your posts
- Spend more time writing each post because quality beats quantity
Apply these tips to every blog post you write to ensure that you’re delivering the best quality content you possibly can.
That’s all the tips for this post. If you enjoyed it please drop a comment and remember to repin the image down below to help others figure out why they’re not getting high blog traffic!